Diga Psicologia needed a visual identity that could authentically represent the complexities of psychological care—balancing both harmony and transformation.
To achieve this, I conducted an in-depth brand study, identifying two key visual elements: calm and harmony, representing emotional balance, and tension and dynamism, reflecting growth and transformation. The project extended beyond logo design, incorporating a comprehensive color study to create a cohesive and meaningful identity. The selected color palette was carefully chosen to convey trust, introspection, and evolution, ensuring an emotional connection with the audience.
The branding work expanded into packaging, offline advertising, social media materials, and even decorative artwork, reinforcing Diga Psicologia’s identity across multiple touchpoints. The result is a thoughtful and versatile visual system that not only enhances brand recognition but also deepens the emotional impact of the practice’s communication.
