EOS Café Especial needed a strong and cohesive brand identity to reflect the quality, authenticity, and craftsmanship behind its specialty coffee.
To bring this vision to life, I developed a comprehensive branding strategy, designing the logo, visual identity, and packaging to create a unique and memorable presence in the market. The project began with an in-depth brand study, defining key visual elements that convey the essence of EOS Café—sophistication, tradition, and the sensory experience of specialty coffee. The color palette, typography, and graphic elements were carefully selected to enhance brand recognition and create an emotional connection with coffee lovers.
The packaging design was developed to stand out on the shelves, balancing elegance and functionality while maintaining a premium and inviting aesthetic. Every detail, from material selection to label design, was crafted to reinforce the high quality and authenticity of the product.
