Kety Nicolini, a holistic therapist, needed a visual identity that would authentically represent her practice, values, and connection with well-being and spirituality.
To bring this vision to life, I developed a comprehensive branding strategy, including a deep study of brand positioning, colors, symbolism, and visual references, to create a unique and meaningful identity.
The project focused on crafting a logo and brand identity that evoke balance, harmony, and transformation, key elements of holistic therapy. The color palette was carefully selected to convey serenity, trust, and energy alignment, while the visual elements and typography reinforce a sense of professionalism and approachability.
Beyond the logo, the branding work extended to a cohesive identity system, ensuring consistency across all touchpoints—from digital platforms to printed materials. The result is a refined and soulful visual identity that truly reflects Kety Nicolini’s mission and connects with her audience on a deeper level.
Below, you can explore the branding and visual identity created for Kety Nicolini. Click to see the full project.
